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The lets Corporate Volunteering 101

What is Corporate Volunteering?

Corporate volunteering generally refers to the use of a company's human resources for charitable purposes, which goes beyond the actual core business. Also often called employee engagement or corporate engagement.

It is a way for companies to make a positive contribution to the community by offering their employees the opportunity to volunteer during or after their working hours.

Corporate volunteering is part of a company's corporate citizenship. Therefore, it belongs in a series with donations and social sponsoring as a measure of good dees that are promoted by the company.

Through corporate volunteering, companies actively have the opportunity to assume social responsibility in society. The company's social responsibility combined with the commitment of its employees thus not only has a positive impact for the company, but also for society and the individuals.

Good reasons for corporate social engagement

  • Corporate volunteering increases employee loyalty and satisfaction. There are many studies that have proven that employees who can get involved through their company are more motivated and positive in their jobs. They find their work meaningful and are happy to make a positive impact. This not only lowers the fluctuation rates in companies, but also strengthens the bond within the team. Doing good together with colleagues promotes team spirit, productivity and happiness.
  • Corporate volunteering is a great tool for employer branding. A company that gives its employees the opportunity to volunteer during working hours is better placed than others on the applicant market. Applicants are paying more and more attention to the social engagement of a potential employer and expect him to assume social responsibility and to live these values.
  • Corporate volunteering contributes to a change of perspective and knowledge transfer. Through their involvement in charitable organizations and projects, employees get out of their everyday working lives and often immerse themselves in completely different worlds that give them a completely new perspective. In addition, they pass on their knowledge to the organizations, which can also benefit from this form of exchange.
  • Corporate volunteering promotes employees' skills. Through the change of perspective and the insight into new areas, employees may learn completely new soft skills such as communication skills or the ability to work in a team. In addition, creativity and innovation can be strengthened, which can be beneficial for the actual work.
  • Last but not least, corporate volunteering not only helps employees and the company, but also non-profit organizations. These often have a shortage of full-time volunteers and support staff and rely on the help of additional volunteers. Companies often send larger groups of employees who, due to their large numbers, can implement large projects at the non-profit organizations, such as the renovation of a daycare center or the maintenance of a community garden.

Types of Corporate Volunteering

Ensuring the well-being of animals through corporate volunteering activities
  • Remote: Corona has given rise to many aid projects where you don't have to be physically on site, but where the help comes via the computer. For example, homework help or the management of a social media channel or language lessons for refugees. These are all projects that often take place remotely via the computer.
  • On-site: the opposite of remote projects. Here it is actually mandatory to be physically on site, such as collecting garbage, painting and renovating.
  • Action days or social days: This is often 1 or 2 days a year on which a company releases all or at least a large number of its employees to help with a social project. These are often trash collection campaigns or the renovation of a daycare center, etc.
  • Pro bono service: The service of the company or the professional employee is provided to the organization free of charge. E.g.: social media or legal advice.
  • Mentoring: Here, employees often enter into longer-term commitments by supporting a project partner over a longer period of time and passing on their skills and knowledge. This can be, for example, mentoring for refugees or helping disadvantaged children and young people with their homework.

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