Employer branding is more than just a buzzword today - it's a strategic pillar for companies that want to succeed in a highly competitive talent market. If you are an HR manager with a passion for creativity, then this article is for you.
Why is employer branding important?
With 75% of job seekers checking out a company's employer brand before sending an application1strong employer branding is not only desirable, but essential.
Types of employer branding
Traditional
Think job fairs, traditional ads and employee benefits.
Innovative
This is where the creative side comes out: podcasts about corporate culture, social media challenges, or even virtual reality introductions for new employees.
Creative ideas for employer branding
Virtual coffee breaks
Why not introduce a weekly 15-minute "virtual café" where employees can talk about anything from current projects to the latest Netflix series? Not only does it build team cohesion, but it also shows that the company recognizes the value of social interaction.
Talent shows
An annual event where employees can show off their hidden talents, from stand-up comedy to magic. This fosters a sense of community and lets employees see their colleagues in a new light.
Job rotation
Allow your employees to try out different roles in the company. This promotes professional development and gives a broader insight into the corporate culture.
Theme months
Declare a specific theme each month - from sustainability to physical health - and integrate that theme into meetings, projects and social activities. This creates a dynamic work culture and promotes continuous learning.
Corporate Volunteering
Implementing a corporate volunteering program where teams work together on social projects can not only boost team morale, but also provides an added incentive for potential applicants looking for companies that take social responsibility seriously
Corporate Giving
Through a corporate giving program, employees can choose which organizations they want to support. It not only demonstrates social responsibility, but also promotes employee loyalty, as employees see that their work has a deeper meaning
Our experience
In our experience, corporate volunteering in particular is a huge lever for a successful corporate culture. In our surveys, the majority of engaged employees feel more productive and more connected to their company. It is also a very unusual and special offer from the respective employer and can be a decisive factor in finding a job. Take a look at our employee survey here and see for yourself.
Sources:
