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Creative employer branding ideas HR managers should know about

Employer branding is more than just a buzzword - it's a strategic pillar to succeed in a highly competitive talent market.
Social sustainability

Employer branding is more than just a buzzword today - it's a strategic pillar for companies that want to succeed in a highly competitive talent market. If you are an HR manager with a passion for creativity, then this article is for you.

Why is employer branding important?

With 75% of job seekers checking out a company's employer brand before sending an application1strong employer branding is not only desirable, but essential.

Types of employer branding

Traditional

Think job fairs, traditional ads and employee benefits.

Innovative

This is where the creative side comes out: podcasts about corporate culture, social media challenges, or even virtual reality introductions for new employees.

Creative ideas for employer branding

Virtual coffee breaks

Why not introduce a weekly 15-minute "virtual café" where employees can talk about anything from current projects to the latest Netflix series? Not only does it build team cohesion, but it also shows that the company recognizes the value of social interaction.

Talent shows

An annual event where employees can show off their hidden talents, from stand-up comedy to magic. This fosters a sense of community and lets employees see their colleagues in a new light.

Job rotation

Allow your employees to try out different roles in the company. This promotes professional development and gives a broader insight into the corporate culture.

Theme months

Declare a specific theme each month - from sustainability to physical health - and integrate that theme into meetings, projects and social activities. This creates a dynamic work culture and promotes continuous learning.

Corporate Volunteering

Implementing a corporate volunteering program where teams work together on social projects can not only boost team morale, but also provides an added incentive for potential applicants looking for companies that take social responsibility seriously

Corporate Giving

Through a corporate giving program, employees can choose which organizations they want to support. It not only demonstrates social responsibility, but also promotes employee loyalty, as employees see that their work has a deeper meaning

Our experience

In our experience, corporate volunteering in particular is a huge lever for a successful corporate culture. In our surveys, the majority of engaged employees feel more productive and more connected to their company. It is also a very unusual and special offer from the respective employer and can be a decisive factor in finding a job. Take a look at our employee survey here and see for yourself.

Sources:

  1. Glassdoor, "5 statistics that prove the importance of employer branding"
  2. Forbes, "The Value of Corporate Volunteering."
  3. Deloitte, "Corporate giving programs can increase employee retention"
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