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"Change management for more corporate social responsibility: Successful implementation of your CSR strategy in the company"
At lets, we regularly deal with companies that are in the process of changing their entire CSR strategy. Because in today's business world, Corporate Social Responsibility (CSR) is more than just an option - it has become an essential part of sustainable and successful business management. In order to successfully implement an effective CSR strategy within a company, we recommend well thought-out change management, which is of crucial importance. Here are the key issues you should consider:
Creating a willingness to change
The first step in implementing a CSR strategy through change management is to promote a corporate culture that supports the willingness to change. Employees should be aware that CSR is not just an external requirement, but can also make a positive contribution internally. Corporate volunteering measures such as those at lets in particular can involve employees indirectly in positive change.
Clear vision and communication
A clear vision for CSR and the communication of this vision are key factors. Through regular internal communication, employees can understand why the implementation of a CSR strategy is beneficial and how their individual contributions can help. Employees should be picked up at an early stage through various channels and internal channels and, ideally, be involved. CSR topics can be fun and even promote employee loyalty.
Training and resources
Training is essential to ensure that all employees have the necessary skills and understanding of CSR. This can be carried out by internal experts or external resources. In addition, sufficient resources must be provided to support the implementation of CSR measures.
Integration into business processes
To ensure that CSR is not perceived as a separate initiative but as an integral part of the company, it is important to integrate the CSR strategy into existing business processes. This could require adjustments to the supply chain or product development, for example.
Lets can be quickly and easily integrated into the intranet, for example. In addition, your own corporate design can be transferred to the lets platform at any time or integrated into existing systems so that employees can seamlessly transition to corporate volunteering and corporate giving activities within the company.
Power measurement and adjustment
Effective change management requires continuous monitoring and measurement of progress. This makes it possible to evaluate the success of the CSR strategy and make adjustments where necessary.
Lets offers an active dashboard that tracks hours, projects, participants and much more and can be exported for sustainability reports.
Promoting employee participation
Involving employees in the process is crucial. Companies can achieve this by setting up CSR working groups, employee surveys or incentive programs to promote sustainable practices. In addition, at lets, we repeatedly see that the desire to volunteer during working hours is increasingly coming from the workforce. Through appropriate surveys, employees' ideas can be incorporated into the CSR strategy. After all, nothing is worse than when your own employees don't take CSR activities off their employer's hands.
